September 19th, 2011
Spring Hill booms out of the recession
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Walmart to compete with Kroger, Target for south Williamson dollars
Walmart to compete with Kroger, Target for south Williamson dollars

Walmart to compete with Kroger, Target for south Williamson dollars
There was a time, not too long ago, when a Main Street auction barn was one of the main places in southern Williamson County to shop and mingle.
With the world’s largest retailer, Wal-Mart Stores Inc., moving forward with plans to open a supercenter on that 35-acre site by early 2013, those days are gone.
The big-box store is following others — namely Kroger Marketplace and Super Target — that in the past few years have chosen Spring Hill to test new concepts.
And despite the recession, the city also has attracted budding startups, such as Gigi’s Cupcakes and Sweet Cece’s, both of which now have dozens of franchises throughout the Southeast.
“I would fold Spring Hill in with the northern part of Williamson County. It’s a continuation, for all intents and purposes,” said Richard Jones, of Franklin-based World Realty, which specializes in commercial properties.
Jones said retail growth has reached farther south into the county, after success in Brentwood and Franklin, and is taking off in Spring Hill, which straddles the Williamson/Maury county line.
“It just offers the sweet spot for retailers who want the educated, affluent customers,” he said.
Growth rate is fastest in state
While Williamson County is one of the country’s wealthiest counties, Spring Hill has enjoyed the distinction of being Tennessee’s fastest-growing community two years in a row, according to the Gadberry Group, a Little Rock, Ark., firm that compiles information for corporate clients looking for new locations.
Gadberry noted that Spring Hill had the third-largest increase in average household income in the state from 2000 to 2010, climbing from $64,194 to $95,921, just behind nearby Brentwood ($134,105 to $173,639) and the Memphis suburb of Germantown ($123,327 to $173,978).
Although Spring Hill residents aren’t earning as much as those in Brentwood, they are able to get more house for their money. In August, the median home price in Spring Hill was $276,830, which is quite a bit less compared with Franklin’s $350,025 and Brentwood’s $511,000, according to the Williamson County Association of Realtors.
Spring Hill Mayor Michael Dinwiddie credits an affordable housing rate for the spike in the city’s population, which exploded over the past decade, nearly quadrupling to 29,036.
Dinwiddie also appears optimistic about continued growth through jobs.
GM brought back laid off employees to build engines for the 2013 Chevy Malibu and he’s hopeful that the Spring Hill manufacturing plant will be building cars soon.
The opening of Walmart will create 200-300 jobs, he said. Also, 300 jobs are coming to Spring Hill at TRG Customer Solutions, a call center that is leasing 50,000 square feet of space inside a building on the General Motors campus.
Dinwiddie said an additional 150,000 square feet of leasable space in that same building could soon attract other employers.
“That’s about 1,000 jobs altogether,” he said. “I think, as a city, we’re moving forward.”
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